Instagram Stats API

The Instagram Stats API retrieves engagement metrics and metadata for Instagram posts and reels, including like counts, comments, author information, and media details.

Endpoint

https://api.socialkit.dev/instagram/stats

Example Request

GET https://api.socialkit.dev/instagram/stats?access_key=<your-access-key>&url=https://instagram.com/reel/DRU4smMj0cu/

Response

{
	"success": true,
	"data": {
		"url": "https://www.instagram.com/p/DRU4smMj0cu/",
		"id": "3770888143290451758",
		"shortcode": "DRU4smMj0cu",
		"description": ".\n.\n.\n.\n.\n.\n#cat #catsoftheworld #catsoftheday #catsgram #pet #petlovers #petlover #petsofinstagram #funny #funnyvideos #cute #cutecats #kitten #kittenlove #kittycat #reels",
		"likes": 122973,
		"views": 3185519,
		"comments": 485,
		"shares": 0,
		"timestamp": 1763744973,
		"publishedAt": "2025-11-21T17:09:33.000Z",
		"author": "yuumi_cat9",
		"authorLink": "https://www.instagram.com/yuumi_cat9/",
		"duration": "0:27",
		"thumbnail": "https://scontent-iad3-1.cdninstagram.com/...",
		"isVideo": true,
		"videoUrl": "https://scontent-iad3-1.cdninstagram.com/.../video.mp4",
		"contentType": "reel",
		"isShortForm": true
	}
}

Parameters

url string Required
The Instagram URL of the post or reel to get statistics for. Supports various Instagram URL formats.

access_key string Required
Your API access key. Can be provided via the access_key query parameter, x-access-key header, or request body.

cache boolean Optional Defaults to false
Cache the response for faster subsequent requests.

cache_ttl number Optional Defaults to 2592000
Cache the response for a custom TTL (in seconds). Maximum 2592000 seconds (1 month), minimum 3600 seconds (1 hour).

Response Fields

The API returns the following data fields:

• url: The original Instagram URL provided
• id: Instagram’s internal numeric media ID
• shortcode: The Instagram shortcode (the DRU4smMj0cu portion of /p/DRU4smMj0cu/ URLs)
• description: The post/reel caption with hashtags
• views: Total view count (number, video / reel only)
• likes: Total like count (number)
• comments: Total comment count (number)
• shares: Total shares (Instagram rarely exposes this; usually 0)
• timestamp: Unix timestamp (seconds) of when the post was published
• publishedAt: ISO 8601 timestamp of when the post was published (e.g. 2025-11-21T17:09:33.000Z)
• author: The Instagram username
• authorLink: Link to the author’s Instagram profile
• duration: Video duration in M:SS format (for reels/videos)
• thumbnail: URL to the post/reel thumbnail image
• isVideo: true for videos and reels, false for image posts and carousels
• videoUrl: Temporary CDN URL to the raw video file. Signed by Instagram with the current session and expires quickly. Use /instagram/download if you need to persist the file.
• contentType: One of "reel", "video", "post", or "carousel". Derived from URL pattern plus Instagram’s internal productType flag.
• isShortForm: true for Reels, false otherwise. Useful for filtering short-form vs long-form content programmatically.

Use Cases

• Social Media Analytics: Track Instagram post and reel performance metrics
• Content Research: Analyze viral Instagram content and engagement patterns
• Competitor Analysis: Monitor competitor Instagram performance and trends
• Influencer Marketing: Evaluate influencer post performance and engagement rates
• Marketing Insights: Understand what Instagram content resonates with audiences
• Reporting: Generate comprehensive reports on Instagram content performance
• Content Strategy: Make data-driven decisions about Instagram content creation
• Engagement Tracking: Monitor post engagement over time for optimization

Notes

• Like and comment counts are retrieved in real-time
• All numeric fields are returned as integers
• Duration is only provided for video content and reels
• Thumbnail URLs are temporary and may expire after some time
• Supports various Instagram URL formats including posts, reels, and mobile links
• Statistics reflect the current state and may vary due to Instagram’s real-time updates